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Subject

International Business Management

International Business Management provides students with foundational knowledge of global business environments, challenges, and opportunities. The course covers key topics including globalization, international trade and investment theories, and the influence of political, economic, and socio-cultural differences on business operations. Students will explore strategies for international business, international financial systems, and the functioning of multinational corporations (MNCs). The course aims to prepare students for global business challenges by focusing on practical aspects like market entry strategies, trade laws, financial systems, and managing cross-border operations.

Globalization and International Business

Concept of domestic, international and global business. Opportunities and challenges of IB. Globalization: Concept and drivers, Types of globalization:economic, cultural, political, environmental, production, market.International Business Environment: Economic, demographic, cultural and political-legal environment; Globalization debate: positive and negative impact.

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Global Economy and Regional Economy

Global economy: concept, features and structures; changing demographics of global business. MNCs: Concept, types, structures, strategies, and problems. Global economic integration: WTO (Origin, goals, structure, and functions). Regional economic integrationlevels: preferential trading, free trade areas, customs union, common market, economic union, and political union; International Economic Organizations: WTO, UNCTAD, World Bank, IMF EU, NAFTA, SAFTA, BIMSTEC (Origin, goals and structure).

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National Differences in Socio-cultural Environment

Socio-cultural implication on IB. Cultural differences: Determinants of culture: Awareness, values, norms, communication, language and religion. Dealing with cultural differences.

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National Differences in Political Environment

Political systems: Democracy & totalitarian spectrum. Business-government relations. Political risk: concept and types. Impact of political environment on international business. Implications of legal systems in business. Intellectual property rights.

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National Differences in Economic Environment

Economic system: market, command, mixed. Determinants of economic development: Inflation, Income (GDP, per capita income nominal & PPP, HDI). Level of economic development: developed, developing, and emerging economies (World Bank’s Criteria).

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International Financial Environment

Foreign exchange markets, Spot market, spot rate quotations, bid-ask spreads, trading in spot markets, cross exchange rates, forward markets, forward rate, long and short forward positions, forwards premium and discount; Arbitrage, Hedging and Speculation; Types of exchange rate systems: fixed and floating, soft peg, crawling peg, free float, managed float; Factors affecting exchange rate- relative inflation rates, interest rates, relative interest rates, relative income levels, government controls, expectations; Mode of payment in international trade.

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Strategies for IB

International strategic management: Concept and importance; Modes of entry into a foreign market:Export and import; strategic alliances: equity based (wholly owned subsidiaries, acquisition, greenfield venture, equity alliances, joint venture) and contractual based (licensing, franchising, turnkey operations, BOT, management contract). FDI & portfolio investment: benefits and drawbacks.

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Functional Management and Operation of IB

Polycentric, ethnocentric, regiocentric and geocentric approach in functional management of IB. Global marketing strategies: Product strategy, distribution strategy, promotion strategy, pricing strategy. Global production strategies: location, outsourcing, managing global supply chain. Global finance strategies: sources of fund, tax practices, tax haven. Global human resource management strategies: Staffing policy, expatriate management, compensation, cultivating global mindsets.

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