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Subject

E-Commerce

This course introduces the both theoretical and practical concepts of E- Commerce including introduction to E-Commerce, E-Commerce Terminology, Internet marketing. The Network Infrastructure for E-Commerce, Electronic Data Interchange, Network Security and Measures, Electronic Payment System, Internet Marketing Basics, E-environment

Tribhuvan University

Bachelor of Business Administration

E-Commerce

Course Title: E-Commerce

Course no: ITC 206

Nature of course: Theory + Practical

Full Marks: 40

Pass Marks: 20

Credit Hours: 3

Course Description : Introduction to E-Commerce, E-Commerce Terminology, Internet marketing. The Network Infrastructure for E-Commerce, Electronic Data Interchange, Network Security and Measures, Electronic Payment System, Internet Marketing Basics, E-environment

Course Objective : This module aims to provide the students with the theoretical background of e-commerce and its applications in business.

Course Contents:
Unit 1. Introduction to E-Commerce 8 Hrs.

E-Commerce Vs Traditional Commerce, E-Commerce Terminologies and Fundamentals, E- Commerce Framework, Elements of E-Commerce Application, Benefits and Limitation of E- Commerce, m-commerce, Types of ecommerce: B2B, B2C, C2C
Reference Books: