Planning and Decision Making
By Paribesh Sapkota
Meaning of Planning:
Planning is the process of setting objectives and determining the best way to achieve them. It involves foreseeing future conditions, defining goals, and developing strategies to accomplish these goals efficiently.
Levels of Planning
1. Strategic Planning:
Definition: Strategic planning is the long-term planning process that defines the overall direction and goals of an organization. It involves making decisions that shape the future of the organization by determining its vision, mission, and long-term objectives.
Key Characteristics:
- Time Horizon: Typically spans 3-5 years or more.
- Scope: Broad and covers the entire organization.
- Focus: Long-term objectives, competitive positioning, and overall growth.
- Participants: Involves top management, including CEOs, presidents, and senior executives.
- Examples:
- Market Expansion: Entering new geographic markets or segments.
- Product Diversification: Adding new products or services to the existing portfolio.
- Strategic Alliances: Forming partnerships or joint ventures with other companies.
- Corporate Restructuring: Reorganizing business units or merging with/acquiring other companies.
Process:
- Vision and Mission: Defining what the organization aims to achieve and its core purpose.
- Environmental Scanning: Analyzing internal strengths and weaknesses and external opportunities and threats (SWOT analysis).
- Setting Objectives: Establishing long-term goals that align with the vision and mission.
- Strategy Formulation: Developing strategic initiatives and action plans to achieve objectives.
- Implementation: Allocating resources and executing strategies.
- Evaluation and Control: Monitoring progress and making necessary adjustments.
2. Tactical Planning:
Definition: Tactical planning is the mid-term planning process that translates strategic plans into specific, actionable steps. It focuses on how the organization will achieve its strategic goals through detailed, operational activities.
Key Characteristics:
- Time Horizon: Typically spans 1-3 years.
- Scope: More specific and narrow compared to strategic planning; usually focused on departments or units within the organization.
- Focus: Implementation of strategies through specific projects and initiatives.
- Participants: Involves middle management, such as department heads and division managers.
- Examples:
- Budget Allocations: Determining the financial resources required for various departments.
- Marketing Campaigns: Planning and executing promotional activities.
- Sales Strategies: Developing plans to achieve sales targets.
- Operational Improvements: Enhancing efficiency and productivity within specific departments.
Process:
- Objective Setting: Aligning departmental objectives with strategic goals.
- Resource Allocation: Distributing financial, human, and physical resources to achieve objectives.
- Action Plans: Creating detailed plans for projects, including timelines and responsibilities.
- Coordination: Ensuring that different departments work together effectively.
- Monitoring and Adjustment: Tracking progress and making necessary changes to plans.
3. Operational Planning:
Definition: Operational planning is the short-term planning process that focuses on the day-to-day activities and tasks necessary to run the organization. It involves the detailed execution of specific tasks and processes to ensure smooth operations.
Key Characteristics:
- Time Horizon: Typically spans up to 1 year.
- Scope: Very specific, focused on individual tasks and processes.
- Focus: Immediate, routine activities and short-term goals.
- Participants: Involves lower management, such as supervisors and team leaders.
- Examples:
- Production Schedules: Planning daily or weekly manufacturing outputs.
- Employee Work Shifts: Scheduling work hours for employees.
- Inventory Management: Managing stock levels to meet production and sales needs.
- Customer Service Processes: Ensuring effective handling of customer inquiries and complaints.
Process:
- Task Definition: Identifying specific tasks and activities required to achieve tactical objectives.
- Resource Scheduling: Allocating resources, including personnel, equipment, and materials, to tasks.
- Workflow Coordination: Organizing tasks to ensure smooth and efficient operations.
- Performance Monitoring: Tracking task completion and performance metrics.
- Immediate Adjustments: Making quick changes to address issues or improve efficiency.
Planning Horizons:
1. Short-term Plans:
- Definition: Plans that cover a period of up to 1 year.
- Focus: Immediate objectives, day-to-day operations, and short-term projects.
- Examples: Monthly sales targets, quarterly production plans, annual budgets.
2. Medium-term Plans:
- Definition: Plans that cover a period of 1 to 3 years.
- Focus: Intermediate objectives that bridge the gap between short-term actions and long-term goals.
- Examples: Launching a new product line within two years, expanding to new regions within three years.
3. Long-term Plans:
- Definition: Plans that cover a period of 3 years and beyond.
- Focus: Long-term vision, strategic objectives, and major organizational transformations.
- Examples: Becoming a market leader in five years, achieving sustainability goals by 2030.
Planning Process
The planning process is a systematic approach that helps organizations define their goals and develop strategies to achieve them. It involves several critical steps that ensure the alignment of activities and resources with the organization’s objectives. Here is a detailed explanation of each step in the planning process:
1. Setting Objectives
Definition: Setting objectives involves defining what the organization wants to achieve. Objectives should be clear, specific, measurable, achievable, relevant, and time-bound (SMART).
Key Activities:
- Identify Goals: Determine the desired outcomes and key performance indicators (KPIs) that will measure success.
- Prioritize Objectives: Rank objectives based on their importance and alignment with the organization’s mission and vision.
- Communicate Objectives: Ensure that all stakeholders understand and commit to the objectives.
Examples:
- Increase market share by 10% within the next year.
- Launch three new products by the end of the fiscal year.
- Reduce operational costs by 15% over the next two years.
2. Analyzing the Environment
Definition: Analyzing the environment involves assessing internal and external conditions that can impact the organization’s ability to achieve its objectives. This includes both strengths and weaknesses within the organization, as well as opportunities and threats in the external environment (SWOT analysis).
Key Activities:
- Internal Analysis: Evaluate resources, capabilities, and processes within the organization. Identify strengths and weaknesses.
- External Analysis: Examine factors outside the organization that can influence performance. This includes market trends, economic conditions, competition, regulatory changes, and technological advancements.
- SWOT Analysis: Combine internal and external analysis to identify strategic factors that will affect planning.
Examples:
- Internal Analysis: Assess the efficiency of current production processes.
- External Analysis: Study market trends and consumer behavior to identify potential opportunities and threats.
- SWOT Analysis: Identify a strength such as a strong brand reputation, a weakness like outdated technology, an opportunity like a growing market segment, and a threat such as new regulatory requirements.
3. Developing Strategies
Definition: Developing strategies involves formulating plans and courses of action to achieve the set objectives. This includes creating both broad and specific strategies that align with the organization’s goals.
Key Activities:
- Brainstorming: Generate a wide range of potential strategies and solutions.
- Evaluation: Assess the feasibility, risks, and potential impact of each strategy.
- Selection: Choose the most effective strategies that align with the objectives and available resources.
- Detailing: Develop detailed action plans, including timelines, responsibilities, and required resources.
Examples:
- Strategy: Expand into international markets to increase market share.
- Action Plan: Identify target countries, conduct market research, establish partnerships, and set up local distribution channels.
4. Implementing Plans
Definition: Implementing plans involves allocating resources and executing the chosen strategies. This step turns plans into actions by ensuring that all necessary resources are in place and that team members understand their roles and responsibilities.
Key Activities:
- Resource Allocation: Assign financial, human, and material resources to various tasks and projects.
- Communication: Ensure that all team members and stakeholders are aware of the plans and their roles in implementation.
- Execution: Carry out the action plans according to the defined timelines and procedures.
- Coordination: Ensure that different departments and teams work together effectively to implement the strategies.
Examples:
- Resource Allocation: Allocate budget for marketing campaigns and product development.
- Communication: Hold meetings and provide detailed documentation to clarify roles and expectations.
- Execution: Launch the marketing campaign and begin product development.
5. Monitoring and Evaluating
Definition: Monitoring and evaluating involve tracking progress, assessing performance, and making necessary adjustments to stay on course towards achieving the objectives.
Key Activities:
- Performance Tracking: Use KPIs and other metrics to measure progress against the objectives.
- Regular Reviews: Conduct periodic reviews to assess the effectiveness of the strategies and action plans.
- Feedback Mechanisms: Gather feedback from stakeholders to identify areas for improvement.
- Adjustments: Make necessary changes to strategies, plans, and resource allocation based on performance data and feedback.
Examples:
- Performance Tracking: Monitor sales figures and market share growth regularly.
- Regular Reviews: Hold quarterly meetings to review progress and address any issues.
- Feedback Mechanisms: Collect customer feedback on new products to inform future development.
- Adjustments: Modify marketing strategies based on market response and sales data.
Types of Plans
Organizations use different types of plans to achieve their objectives and manage various activities. These plans can be categorized based on their purpose, frequency of use, and the nature of the activities they address. Here’s a detailed explanation of each type of plan:
1. Single-Use Plans
Definition: Single-use plans are designed to address specific, one-time projects or events. These plans are created for unique situations that do not recur on a regular basis.
Key Characteristics:
- Purpose: To manage specific events or projects.
- Duration: Limited to the lifespan of the project or event.
- Scope: Narrow, focused on particular activities.
- Flexibility: Adaptable to the needs of the specific project or event.
2. Standing Plans
Definition: Standing plans are ongoing plans that provide guidance for activities performed repeatedly within an organization. These plans establish standard procedures and policies to ensure consistency and efficiency in recurring tasks.
Key Characteristics:
- Purpose: To ensure consistency and efficiency in routine activities.
- Duration: Long-term, used repeatedly over time.
- Scope: Broad, applicable to various recurring activities.
- Consistency: Provides a standard approach to common tasks.
3. Contingency Plans
Definition: Contingency plans are developed to address potential emergencies or unexpected situations. These plans outline actions to be taken when certain adverse events occur, ensuring the organization can respond effectively.
Key Characteristics:
- Purpose: To prepare for and manage unexpected events.
- Duration: Activated only when the specified situation arises.
- Scope: Specific to particular risks or emergencies.
- Flexibility: Designed to be quickly implemented and adaptable to the situation.
4. Derivative Plans
Definition: Derivative plans are secondary plans that support the implementation of primary plans. These plans provide additional detail and guidance to ensure that the broader objectives of the primary plans are achieved.
Key Characteristics:
- Purpose: To support and enhance primary plans.
- Duration: Aligned with the primary plans they support.
- Scope: Detailed, focused on specific aspects of the primary plans.
- Alignment: Consistent with and derived from primary plans.